Swft
Swft E-Bikes, an electric bike company focused on sustainable transportation, collaborated with Best Buy to launch their new product line. DOF NYC was tasked with crafting a high-impact campaign that would showcase the e-bikes across various platforms, ensuring maximum visibility both in-store and online. Our role was to produce a visually compelling campaign highlighting the bikes’ design and urban appeal to connect with eco-conscious consumers.
Case Study: Swft / Best Buy “E-Bikes Launch Campaign”
Client: Swft
Services Provided:
Creative Direction
Product Photography
Commercial Production
DOF NYC led the creative direction for the Swft E-Bikes launch, overseeing the development of the campaign concept. Our team produced a captivating commercial that featured the e-bikes in everyday urban settings, demonstrating their functionality and style. From pre-production to post-production, we managed all aspects, including script development, talent sourcing, and on-location shoots. The final video effectively communicated the bike’s benefits and connected with the target audience.
We also executed a full product photography shoot, focusing on capturing detailed shots that emphasized the sleek design and innovative features of the Swft E-Bikes. These visuals were integrated into both digital and physical marketing channels, including Best Buy’s website and in-store displays. The unified campaign resulted in increased brand recognition and strong sales performance, setting the stage for Swft E-Bikes to grow within the electric mobility market.
