Red Bull
Red Bull Batalla is the premier global Spanish freestyle rap competition. For the first time, the event was held in New York City, and our agency, DOF NYC, was brought in to produce this milestone event. Our goal was to create an unforgettable experience that matched the intensity and excitement of the competition while reflecting the unique energy of New York.
Case Study: Red Bull “Batalla New York City”
Client: Red Bull
Services Provided:
Creative Direction
Production & Staging
Sound & Light Design
Video & Photography
Marketing
Promotions
Guest Experience
Hospitality
DOF NYC took charge of producing the first-ever Red Bull Batalla in New York City. We oversaw every element, starting with event planning and creative direction, ensuring that the concept was tailored to the vibrant, competitive nature of the event. We handled the production, staging, and sound and light design, creating a visually electrifying environment with seamless technical execution to enhance the performances.
Our team captured the essence of the event through video and photography, providing content for both promotional and archival purposes. The marketing and promotion strategy involved a robust digital campaign, leveraging social media to build anticipation and drive attendance. We also curated a premium guest experience, managing VIP hospitality and ensuring smooth logistics for attendees. The event was a landmark success, establishing Red Bull Batalla’s strong presence in New York City.
