About Us

DOF NYC is a multicultural creative agency dedicated to shaping and elevating brands. Specializing in world-class production, marketing, events, social strategy, and media operations, our mission is simple—to harness creativity and innovation to transform brands, empower communities, and leave an impact on culture.

Meet the Team

  • Jean Shepherd

    Founder & CEO

    Jean “Navegante” Shepherd, founder and CEO, is a multicultural creative expert with 20+ years of experience. As a director of events, documentaries, and commercials, his vision drives growth and exceeds expectations. He creates experiences and narratives that connect brands with audiences and achieve goals.

  • Oscar Peña

    Co-Founder & President

    Oscar “Super O” Peña, co-founder and president of DOF NYC, brings 20+ years as a creative director and film producer. Born in Washington Heights, he excels in multicultural media, highlighting a brand’s strengths. His storytelling and strategy drive impactful, culturally relevant campaigns that set him apart.

  • Ronn Pearson

    Executive Creative Director

    Ronn Pearson, an award-winning Creative Director, has developed campaigns at top global ad agencies. A dedicated culture advocate, he’s a tech and culture enthusiast with expertise in crafting compelling brand stories across platforms, bringing a deep understanding of engaging audiences effectively.

  • David Sandoval

    Legal Advisor

  • Samantha Lee

    Coordinating Producer

  • Javier Jorge

    Art Director