iHeartMedia
John Frieda, in partnership with iHeartMedia, launched the “Your Hair Talks” campaign to encourage self-expression through hair. Featuring R&B artist Tinashe, country music star Cam, and other artists like Tanya, the campaign highlighted diverse styles and personalities. DOF NYC was brought in to produce the commercial, conduct an interview series, and capture photography for the artists and John Frieda products, with production in New York and Los Angeles.
Case Study: iHeartMedia / John Frieda “Your Hair Talks”
Client: iHeartMedia
Services Provided:
Creative Direction
Talent Interviews
Commercial Production
Product & Artist Photography
DOF NYC led the production of the commercial, filming across New York and Los Angeles to authentically showcase the unique styles and stories of Tinashe, Cam, Tanya, and other featured artists. We also directed and produced an interview series where each artist discussed how their hair is a reflection of their personal identity, aligning with John Frieda’s core message of empowerment through self-expression.
Additionally, we handled all photography for the campaign, focusing on both the artists and the John Frieda product line. The campaign garnered national attention and was featured on major websites, significantly boosting brand awareness and engaging a diverse audience with its empowering message.
