Romeo Santos
Romeo Santos embarked on his Formula Vol. 3 stadium tour, and Outback Presents entrusted DOF NYC with creating a comprehensive marketing campaign to ensure the tour’s success. Our team delivered a multi-faceted strategy that targeted the Hispanic community, engaged local fans through street-level activations, and created a buzz across social media. By combining grassroots efforts with high-visibility campaigns, we helped Romeo Santos sell out his stadium tour.
Case Study: Outback Presents / Romeo Santos Formula Vol. 3 Tour
Client: Outback Presents
Services Provided:
Street Team
Wild Posting Campaign
Recap Video Production
Targeted Marketing Strategy
Bachata Dance School Partnerships
Social Media Influencer Partnerships
Pop-Ups & Activations in Parks & Malls
Ticket Giveaways & DJ Meet and Greets
DOF NYC developed and executed a targeted marketing strategy that focused on connecting with the Hispanic community. We deployed an all-female national street team, activating local bodegas, barbershops, and other community hotspots to engage fans on the ground. Additionally, we partnered with Bachata dance schools and organized pop-up events in local parks and malls throughout the cities, bringing the energy of the tour directly to fans.
We also arranged ticket giveaways with local radio stations and DJ meet and greets, further driving awareness and excitement. Our wild posting campaign blanketed key areas in each city with eye-catching visuals promoting the tour, while our collaboration with social media influencers—each boasting millions of followers—helped boost engagement and ticket sales. As a result, the campaign played a key role in Romeo Santos selling out his stadium tour across multiple cities.
