Big Pun Forever
In collaboration with Big Pun’s estate, DOF NYC developed the “Big Pun Forever” campaign to honor the late rapper’s legacy. The campaign included a tribute featuring his only grandson, Eater Rios, who recreated one of Big Pun’s iconic photoshoots holding the Puerto Rican flag. The video also showcased never-before-seen personal pictures of Christopher Rios (Big Pun) as his grandson roamed through their family’s neighborhood, highlighting the generational connection.
Case Study: Big Pun Forever Campaign
Client: Big Pun Estate
Services Provided:
Creative Direction
Video Commerical
Collector’s Box Set Design
Sales Funnel Development
Celebrity Tribute Video Production
Merchandise & Marketing Campaigns
DOF NYC produced a limited-edition collector’s box set for Big Pun’s fans, which included two T-shirts, a keychain, a sticker, and a postcard. The box set was an instant hit, selling out via the custom sales funnel we developed for the Big Pun Shop. Additionally, we created a powerful “Happy 50th Birthday” tribute video for social media, featuring shoutouts from Lin Manuel Miranda, Mike Tyson, French Montana, Anuel, Residente, Mase, and more.
Throughout the year, we supported multiple campaigns celebrating Big Pun’s legacy, including the release of Patrick Ewing sneakers, exclusive vinyl editions, and the highly anticipated naming of “Big Pun Plaza” on Fordham Road and Grand Concourse in the Bronx. Each activation strengthened the connection between Big Pun’s legacy and his fans, preserving his cultural impact.
