For this campaign, we were tasked with highlighting the new jersey design in a visually striking and memorable way. We produced a high-energy video that captured the essence of the Knicks brand, incorporating dynamic shots of players in action while featuring close-ups of the new jersey. The video was designed to resonate with die-hard fans and new audiences, showcasing the team's iconic identity.

In addition to video production, we developed a comprehensive promotion strategy, including social media campaigns and digital ads, to maximize the jersey’s exposure. Our approach focused on building excitement across platforms, creating buzz leading up to the release. The campaign successfully elevated the brand, generating strong engagement and increasing jersey sales.